Mumbai has huge product selling opportunities
to Companies which are in FMCG (Fast Moving Consumer Goods) Marketing.
Large Marketing companies based in Mumbai promote and advertise
their products through various channels like print and electronic
media but There are a number of companies in Mumbai which can't
spend too much on advertising and instead they promote and try to
sell products through direct Marketing.
Several companies are successfully running with only one targeted product Like Soap or Biscuits. These Companies provide a good career option because they generate good profits and give opportunity for a less hectic and stable Job.
Many people believe it is better to work for a start-up company of any FMCG field like perfume, sunglasses etc. because these companies are generally run on Proprietorship.
There are less Bosses and less work pressure in these Small Marketing companies of Mumbai. Working in these Marketing companies requires lots of travel in Mumbai and outstations. Proprietors or companies ready to launch their products first Appoint a Marketing Head who is a 4-5 years' experience holder in Marketing of any FMCG product.
Mostly Post of Marketing head is given to someone who has done MBA in Marketing with an additional 1-2 years experience or a graduate with overall experience of 4-5 years.
Marketing Head and Proprietors then start interviewing candidates for post of Senior Marketing Executives and Marketing Executives. If you search in local newspapers or meet any placement consultants then you will come to know that there are always many vacancies in these FMCG marketing small companies.
Salary is average and working in these companies you can make a good living.
Shortlisted Candidates and Marketing Executives are then provided with product samples and instructed on the area they have to cover. For example if a team of 3-4 marketing executives have been given samples of sunglasses then they have to find Stores like shoppers stop, Mumbai Central etc. where they can put samples of their products. If these Marketing Executives are successful in selling and product is liked by customers then They give a seperate space or table within premises to these Marketing Executives for regular promotions.
If Product is successful in one city and demand increases then Proprietors plan to expand the marketing company and products in another cities. Senior marketing executives then go on company tours to other cities to take surveys and analyze market trends.
Since small marketing firms don't spend in advertising, they keep sufficient funds for their marketing employees. If a marketing executive travels to other cities then for metrocity tours they are paid upto 700-1000 per day as travelling allowances which includes hotel and food expenses.
Getting a job in small-medium FMCG marketing firm is not quite difficult due to large consumer base and launch of new products by various firms. These firms need hard working staff in field of Marketing and sales and offer a good pay package.
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